Mangalore, May 9 (The Hindu): Consumers of products of Nandini brand in the city can soon have all the products except milk, delivered at their doorsteps, by placing orders on the website of Karnataka Cooperative Milk Producers’ Federation Ltd. (KMF).
KMF chairman G. Somashekar Reddy said here on Sunday that the KMF would launch its e-marketing service (or online service) here within three months.
Mr. Reddy said e-marketing service launched in Bangalore sometime ago was a success. Mangalore would be the second city in the State to get the service.
He said that consumers would have to place their orders for the products on the website of the KMF www.kmfnandini.coop. The products would be delivered to their homes later.
He was releasing 400 gm curd packets manufactured by Dakshina Kannada District Cooperative Milk Producers’ Societies’ Union Limited (DKMUL) to mark its silver jubilee celebrations. He said DKMUL was the first milk union in the State to release 400 gm curd packets.
Mr. Reddy said the KMF had been planning to set up a fodder manufacturing unit in Mangalore. The unit would manufacture fodder from dry leaves of areca palms. He said the KMF had sold 15 tonnes of Nandini chocolates since its launch in January.
The Central Arecanut and Cocoa Marketing and Processing Cooperative Limited (CAMPCO) manufactured the chocolates for the KMF at the former’s chocolate factory in Puttur.
Mr. Reddy advised the president and directors of Dakshina Kannada District Cooperative Milk Producers’ Societies’ Union Limited (DKMUL) to attain self-sufficiency in milk production without depending on milk from Mysore, Mandya, and Hassan districts.
Shobha Karandlaje, Minister for Food and Civil Supplies , said that of about one lakh members of the DKMUL, only 45,000 supplied milk to the union. The union had been facing a deficit of 1.50 lakh litres of milk a day. It had been procuring it from other districts.
The former presidents of the DKMUL Jinaraja Ariga, Sukumar Shetty, Mandarthi Vittala Shetty, Jagadeesh Karanth, K. Seetharama Rai, Kaup Diwakar Shetty, and B. Niranjan were felicitated on the occasion. Premalatha, wife of the late Bhaskar Rai, a former president of the union, received the felicitation on behalf of her husband.
Minister in-charge of Dakshina Kannada district J. Krishna Palemar, MPs Nalin Kumar Kateel and D.V. Sadananda Gowda, and Deputy Speaker of Legislative Assembly N. Yogish Bhat participated.
Mangalore: KMF mulls MoU with NZ firm
MANGALORE, MAY 8 (Times News Network): The technology that produces mainland cheese of Fonterra, a leading multi-national dairy company owned by 13,000 New Zealand dairy farmers and the world’s largest exporter of dairy products, could soon turn Karnataka’s surplus milk into cheese. Karnataka Milk Federation (KMF) has evinced an interest in using their technical know-how in producing diverse milk products and market the cheese locally under the Nandini brand of KMF.
A recent week-long visit by a 25-member KMF team including its chairman G Somasekara Reddy to Fonterra units in New Zealand has ended in KMF mooting a proposal to set up an Rs 80-crore cheese manufacturing unit on a 10-acre land in Bangalore with Fonterra know-how. “The proposal is still at the discussion stage and we hope to enter in to a MoU with Fonterra when their team visits us,” said A S Premnath, managing director, KMF.
Premanth told TOI here on Sunday that once KMF signs the MoU, cheese so manufactured using surplus milk in the state and their technology will be marketed under the Nandini brand of KMF. “We could think of going in for a joint venture to market the surplus cheese under a common brand outside the state and areas where Nandini is not so popular,” he said, adding the proposed cheese plant in Bangalore will produce 10 tonnes of cheese per day.
KMF has technology to produce, and market cheese. But technology available with Fonterra is far superior, he said, adding the varieties of cheese manufactured and marketed by them under the mainland brand is a household name in New Zealand and Australasian regions. Based on the production capacity and other details, a common brand by both partners could be worked out for marketing the surplus to markets within and outside India, he said.
KMF launches e-marketing of Nandini products
A whole range of Nandini products, barring milk, could land up at the doorsteps of the netizens of this coastal district in the next three months. The Karnataka Milk Federation (KMF) which launched this initiative for customers in Bangalore recently, and with success, is all set to usher this for consumers served by Dakshina Kannada Cooperative Milk Producers Union Ltd (DKMUL), which is in the midst of its silver jubilee year celebrations.
Making this announcement at the silver jubilee celebration of DKMUL here on Sunday, the chairman of KMF G Somasekhara Reddy said the e-marketing initiative of KMF has really taken off well in Bangalore since its launch. “We will introduce this facility within the next three months for the consumers in Mangalore and Udupi districts,” he said, adding that one could order for all products of KMF marketed under the Nandini brand except for milk.
Noting that it has been a profitable time for farmers into dairying activities ever since the BJP government took over the state, Reddy said farmers are receiving anywhere from Rs 18 to Rs 20 per litre of milk sold by them through their milk producers cooperative societies to their respective milk unions. “The special incentive of Rs 2 per litre given to dairy farmers is a first initiative of its kind in India and we have disbursed Rs 800 crore to farmers,” he said.
Taking a dig at his detractors who questioned his ability to run a milk federation given that he comes from a family into mining business, Reddy said the profit of KMF when he took over was Rs 7 crore. Today, it is Rs 30.10 crore, he said, adding the federation’s turnover has surged from Rs 3,105 crore to Rs 5,080 crore. “It is my endeavour to see that the turn over of KMF reaches Rs 8,000 crore over the next couple of years,” Somasekhara Reddy added.
The KMF has also set itself a target of procuring 50 lakh litres per day and milk producers unions in the state have been given their targets to help KMF reach its target, he said. The move to enter in to a MoU with Campco to manufacture and market Nandini brand of chocolates too has been a success. The Readers’ Digest has given a certificate that this brand of chocolate is the best among milk chocolates, he said, adding that KMF has sold 15 tonnes of this chocolate so far.
Reddy also held out hope to daily wage employees with the milk unions and said all those who have worked for more than 10-15 years would be made permanent against their posts. Although they do not have the technical degrees, they have gained expertise in their area after working there for the past decade and more, he said, adding that the milk unions would go in for fresh recruitments only after dealing with the issue of these daily wage employees.
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